Travelheart Family is a family of specialist travel brands working together to create memorable journeys and great guest experiences.
Our companies cover charter holidays, ski travel, tailor-made long-haul journeys, aviation, hotels and travel technology. Each brand has its own identity, expertise and loyal guests, but we share the same purpose: to create trips and experiences we would be proud to take ourselves.
Whether the journey goes to sunny Southern Europe, the Red Sea, the Alps, North America, Asia, Africa or somewhere completely different, Travelheart Family brings together the knowledge, passion and practical experience needed to make travel feel personal, safe and well planned.
Travelheart Family was established as a group name in 2023, but our travel story began much earlier. Primo Tours opened its office in Ringkobing in 2009 and sent its first charter guests south in the summer of 2010. Since then, the family has grown through a number of strong specialist brands, each bringing its own history, people and expertise.
Aarhus Charter became part of the journey in 2014, followed by SunCharter in 2016. Airseven, Heart Hotels and the ski travel brands Danski, Nortlander and Slopetrotter joined the family in 2020. USA Tours, DanExplore and Unique Travel followed in 2021, and in 2023 Amisol Travel, Bravo Tours and Top Tours became part of the family.
Today, our brands work side by side across Denmark. We share knowledge, support each other and use the strength of the group to create better experiences for guests,
We believe that great travel starts with people who care. Across Travelheart Family, we are united by a simple principle: we create trips we would take ourselves.
Every brand in the family is unique. Some are experts in classic charter holidays, some in skiing, some in tailor-made journeys, some in aviation, hotels or travel technology. What connects us is a shared set of values and a shared ambition to make travel easier, safer and more memorable for our guests.
We stand together. We support each other across companies, offices and destinations. We are colleagues first, regardless of which logo is on the uniform. That shared mindset helps us create strong experiences all the way around - for our guests, our partners and our people.
Our sun holiday brands bring together decades of experience in charter travel, personal service and carefully selected destinations. From direct flights and Danish tour guides to familiar hotels and warm destinations, these brands help guests enjoy safe, easy and memorable holidays in the sun.
Our ski brands are built by people who know and love the mountains. Together, they cover everything from social ski holidays and high-altitude Alpine resorts to affordable self-drive trips and carefully selected accommodation, helping guests find the ski holiday that fits their style, budget and ambitions.
Our tailor-made travel brands create journeys for guests who want something personal, flexible and carefully planned. With deep destination knowledge and dedicated travel consultants, they design individual itineraries to North America, Asia, Africa, Oceania and beyond, always shaped around the traveller’s own dreams and preferences.
Travelheart Family is built on the belief that travel is strongest when specialists work together. Each brand brings its own expertise, history and personality. Together, we create a family that can offer more destinations, more knowledge and more memorable journeys.
For us, being a family means standing together, supporting each other and creating travel experiences that guests will remember long after they return home.
- Bjarke Hansen